Analysis of Marketing Mix and Health Protocol on Overnight Decisions at the Covid - 19 Pandemic (Case Study at Excelton Hotel Palembang)

DOI

10.2991/aebmr.k.211223.016How to use a DOI?

Keywords

marketing mix; decision to stay; pandemic

Abstract

This research discussion aims to analyze the marketing mix and health protocol for overnight decision (case study at Excelton Hotel Palembang). The hope that this study will provide hotel owners at Excelton Hotel Palembang hotel especially in taking appropriate marketing policies and strategies during the covid-19 pandemic. The goal of this research was to analyse the marketing mix and health protocol for guest decisions to stay at the hotel at the time of the covid-19 pandemic. The result of this research are Excelton Hotel Palembang was implementing dynamic price in order to survive the pandemic, without diminishing the quality of service at the hotel, Excelton Hotel Palembang provided public and government trust through the CHSE certificate obtained to convince the public and the government on how to apply standard health protocols and Excelton Hotel Palembang has given vaccine facilities for all employees to provide security for both guests and employees.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Mustika Permasari
AU  - Andi Ade Zulkifli
AU  - Rikki Nelson L. Gaol
PY  - 2021
DA  - 2021/12/24
TI  - Analysis of Marketing Mix and Health Protocol on Overnight Decisions at the Covid - 19 Pandemic (Case Study at Excelton Hotel Palembang)
BT  - Proceedings of the Palembang Tourism Forum 2021 (PTF 2021)
PB  - Atlantis Press
SP  - 114
EP  - 120
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211223.016
DO  - 10.2991/aebmr.k.211223.016
ID  - Permasari2021
ER  -