The Effects of Social Influence, Hedonic Motivation, and Habit on E-Money Behavioral Intention: The Role of Perceived Risk as a Moderator

DOI

10.2991/aebmr.k.220702.027How to use a DOI?

Keywords

Behavioral intention; e-money; social influence; hedonic motivation; perceived risk; habit

Abstract

The goal of this research is to see how social influence, hedonic motivation, and habit affect e-money behaviour. This study also examines whether perceived risk influences the link between habit and behavioral intention. The current and future behavioral intention to use electronic money is described by behavioral intention. Data obtained from 484 e-money users in West Sumatra who took part in an online survey. Data analysis with SmartPls reveals that social influence, habit, and hedonic motivation all have a direct impact on behavioral intention. The findings also shows that the social influence and hedonic motivation have an indirect effect on behavioral intention via habit. Furthermore, there is no evidence that the influence of habit on behavioral intention is moderated by perceived risk.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Rahmiati Rahmiati
AU  - Perengki Susanto
PY  - 2022
DA  - 2022/07/21
TI  - The Effects of Social Influence, Hedonic Motivation, and Habit on E-Money Behavioral Intention: The Role of Perceived Risk as a Moderator
BT  - Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
PB  - Atlantis Press
SP  - 184
EP  - 189
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220702.027
DO  - 10.2991/aebmr.k.220702.027
ID  - Rahmiati2022
ER  -