Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)

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Service-profit Chain Model: Citilink Indonesia

Authors
Ilham Thaib1, Arief Maulana2, *
1,2Universitas Negeri Padang, Padang, Indonesia
*Corresponding author. Email: arief@fe.unp.ac.id
Corresponding Author
Arief Maulana
Available Online 21 July 2022.
DOI
10.2991/aebmr.k.220702.028How to use a DOI?
Keywords
service quality; satisfaction; reuse intention; pricing
Abstract

PT Citilink Indonesia is a low-cost airline, with low costs PT Citilink Indonesia provides a simple modern quality service, but PT Citilink Indonesia has Sales Revenue continues to increase. This examine aims to observe the impact of Service Quality on Pricing with Customer Satisfaction, and Reuse Intention as intervening variables with the service-profit chain model at PT Citilink Indonesia. The population of this study is the passengers of PT Citilink Indonesia, West Sumatra. Meanwhile, the sample of this study was 287 and the research data was collected by accidental method, that is, the data was taken by chance and found by the researcher in the sample city by using a questionnaire. Testing the research hypothesis using Structural Equation Modelling with Smart PLS devices. The direction of the influence of the original sample value shows a positive value, there is an increase product quality variable while other variables remain the value of purchasing decisions will increase. The positive direction indicates that service quality has a positive effect on reuses intention. According on the test results, it is complete that the hypothesis is accepted, Except Service quality influence Pricing.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
21 July 2022
ISBN
978-94-6239-594-7
ISSN
2352-5428
DOI
10.2991/aebmr.k.220702.028How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Ilham Thaib
AU  - Arief Maulana
PY  - 2022
DA  - 2022/07/21
TI  - Service-profit Chain Model: Citilink Indonesia
BT  - Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
PB  - Atlantis Press
SP  - 190
EP  - 193
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220702.028
DO  - 10.2991/aebmr.k.220702.028
ID  - Thaib2022
ER  -