Effect of Training on Knowledge of Small Business Actors in Increasing Income of Dairy Cows Agroindustry in Padang Panjang City

DOI

10.2991/aebmr.k.220702.076How to use a DOI?

Keywords

Training; Income Increase Strategy; Agroindustry; Small Business

Abstract

The COVID-19 outbreak has had an impact on the economy both on a macro and micro scale. One of the affected business actors is a small dairy agro-industry business in Padang Panjang City. The purpose of this training is to increase knowledge about strategies to increase income due to covid 19 for dairy farmers agro-industry business actors of the Valley Makmur Dairy Cattle Farmer Group in Padang Panjang City. The method used is training conducted by resource persons. There were 12 participants in this training. Data were collected using a questionnaire. The income increase strategy variable was measured using a Likert scale ranging from strongly agree on a scale of 5 to strongly disagree (scale 1). The data were processed using descriptive statistics, namely the average and total respondents’ achievements. The results of the training show that; 1). The average value and TCR of Knowledge about Production (product variety, innovation, quality) is 4.30 and TCR is 85.93 (good category). 2). The average value and TCR of knowledge about business management is 4.44 and TCR is 88.87 (good category). 3). Marketing strategies during the Covid 19 Pandemic were 3.80 and 76.82 (enough). Thus, it can be concluded that the knowledge of the dairy cow’s milk agro-industry business actors is in the high and medium categories with the TCR being in the good and sufficient category.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Sri Ulfa Sentosa
AU  - Ariusni Ariusni
AU  - Lucy Fridayanti
PY  - 2022
DA  - 2022/07/21
TI  - Effect of Training on Knowledge of Small Business Actors in Increasing Income of Dairy Cows Agroindustry in Padang Panjang City
BT  - Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
PB  - Atlantis Press
SP  - 525
EP  - 530
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220702.076
DO  - 10.2991/aebmr.k.220702.076
ID  - Sentosa2022
ER  -