The Effect of Price, Service Quality and Promotion of Loyalty With Satisfaction as Intervening Variables in Shaqylla Beauty Clinic Payakumbuh

DOI

10.2991/aebmr.k.201126.071How to use a DOI?

Keywords

price, service quality, promotion, loyalty, satisfaction

Abstract

This reseach aims to exmine and explain how influence the price, service quality and promotion of loyalty with satisfaction as an intervening variable. The model of this research is quantitative research. The sampling method use was purposive sampling with a sample of 315 costumers who visited at Shaqylla Beauty Clinic and research instruments in the form of a questionnaire distributed to respondents by chance who had visited at Shaqylla Beauty Clinic. The results Showed t hat directly price has a positiv e effect on loyalty and has a po sitive on satisfaction, service quality has a positive effect on loyalty and has a positive effect on satisfaction, and indirectly does not has a posi tive effect on promotion between loyalty but has a positive effect on satisfaction based on the results of testing the structural equation model (SEM) with PLS 3.0.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Arina Fadhilah Arlan
AU  - Idris
PY  - 2020
DA  - 2020/11/27
TI  - The Effect of Price, Service Quality and Promotion of Loyalty With Satisfaction as Intervening Variables in Shaqylla Beauty Clinic Payakumbuh
BT  - Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)
PB  - Atlantis Press
SP  - 628
EP  - 637
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201126.071
DO  - 10.2991/aebmr.k.201126.071
ID  - Arlan2020
ER  -