Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)

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The Effect of Organizational Readiness, Business Environment and Social Media on Adoption of E-Commerce and the SMEs Performance at Sungai Penuh City

Authors
Anita Citra Yeni, Yasri Yasri
Corresponding Author
Anita Citra Yeni
Available Online 27 November 2020.
DOI
10.2991/aebmr.k.201126.072How to use a DOI?
Keywords
Organizational Readiness, Business Environment, Social Media, Adoption of E-commerce, SMEs Performance
Abstract

The purpose of this research is to analyze the effect of organizational readiness toward e-commerce adoption, the influence of the business environment toward e-commerce adoption, the effect of e-commerce adoption to the SMEs performance, the influence of organizational readiness to the SMEs performance, the influence of the business environment on the SMEs performance and the influence of social media to the SMEs performance at Sungai Penuh City. These research is causal research. The population of this research is the leader or owner of SMEs in Sungai Penuh City. This research uses purposive sampling technique with 152 respondents. Data collection using structured questionnaire. The analysis technique used is SEM and uses SmartPLS analysis. This study found that organizational readiness had a positively and significantly effect to the e-commerce adoption, the business environment had a positively and significantly impact to the e-commerce adoption, e-commerce adoption had a positively and significant impact to the SMEs performance, organizational readiness had a positively and significantly impact on the SMEs performance, the business environment had negative and insignificant impact to the SMEs performance, social media had a positive but not significant effect on the SMEs performance in Sungai Penuh City.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
27 November 2020
ISBN
978-94-6239-280-9
ISSN
2352-5428
DOI
10.2991/aebmr.k.201126.072How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Anita Citra Yeni
AU  - Yasri Yasri
PY  - 2020
DA  - 2020/11/27
TI  - The Effect of Organizational Readiness, Business Environment and Social Media on Adoption of E-Commerce and the SMEs Performance at Sungai Penuh City
BT  - Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)
PB  - Atlantis Press
SP  - 638
EP  - 651
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201126.072
DO  - 10.2991/aebmr.k.201126.072
ID  - Yeni2020
ER  -