Managing Padang Restaurant’s Consumers Trust

The role of Halalness, Food Service and Satisfaction

DOI

10.2991/aebmr.k.210616.063How to use a DOI?

Keywords

Consumer Trust, Halalness, Food Service, Satisfaction, Padang, Restaurant

Abstract

This research aims to analyze the effect of (1) Halalness towards Padang Restaurant Consumers Satisfaction, (2) Food Service towards Padang Restaurant Consumers Satisfaction and (3) Consumers satisfaction towards Padang Restaurant Consumers Trust. This research was conducted in West Sumatra by taking sample areas in Bukittinggi, Padang, Tanah Datar and 50 Kota. Proportional determinations and accidental method are used to find the number of samples of 450 people respondents. Multiple Linear Regression Analysis Hypothesis testing was carried out as research analysis. This research finds that: (1) Halalness has no significant effect on Padang Restaurants Consumers Satisfaction, (2) Food Service has a positive and significant effect on the Padang Restaurant Consumer Satisfaction and, (3) Satisfaction has a positive and significant influence on Padang Restaurant Consumer Trust.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Okki Trinanda
AU  - Astri Yuza Sari
PY  - 2021
DA  - 2021/06/17
TI  - Managing Padang Restaurant’s Consumers Trust
BT  - Proceedings of the Sixth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2020)
PB  - Atlantis Press
SP  - 410
EP  - 415
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210616.063
DO  - 10.2991/aebmr.k.210616.063
ID  - Trinanda2021
ER  -