Proceedings of the Sixth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2020)

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Strategic Orientation and Business Performance in West Sumatera

Authors
Whyosi Septrizola
Corresponding Author
Whyosi Septrizola
Available Online 17 June 2021.
DOI
10.2991/aebmr.k.210616.064How to use a DOI?
Keywords
Strategic Orientation, Business Performance
Abstract

Competition during this period of disruption was getting higher and spread to the Micro, Small, and Medium Enterprises (MSMEs) level. With good and sustainable business performance growth, this provides an opportunity for MSMEs to become large businesses or even go public. Businesses must be managed strategically and systematically to put the benefits of good business performance. Business performance needs to be improved due to rapid environmental changes, market mechanisms that are increasingly open, competitive, and market domination. One measure of strategic orientation and business performance achievement can be seen from the overall production and marketing activities originating from MSMEs. The purpose of this study was to analyze: (1) The effect of entrepreneurial orientation on the business performance of Micro, Small, and Medium Enterprises in West Sumatra, and (2) The effect of market orientation on the business performance of Micro, Small, and Medium Enterprises in West Sumatra. The object of this research is focused on MSMEs in West Sumatra. The population of this study is all MSMEs in the cities of Padang, Bukittinggi, and Payakumbuh. The research sample consisted of 100 MSMEs, using proportional cluster random sampling. This type of research is causative. The analysis tool is a Structural Equation Model (SEM) using the Smart PLS version 2.0 application.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Sixth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
17 June 2021
ISBN
978-94-6239-393-6
ISSN
2352-5428
DOI
10.2991/aebmr.k.210616.064How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Whyosi Septrizola
PY  - 2021
DA  - 2021/06/17
TI  - Strategic Orientation and Business Performance in West Sumatera
BT  - Proceedings of the Sixth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2020)
PB  - Atlantis Press
SP  - 416
EP  - 418
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210616.064
DO  - 10.2991/aebmr.k.210616.064
ID  - Septrizola2021
ER  -