Proceedings of the Sixth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2020)

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Is Internal-External Environment Still Important on MSMEs Competitive Advantage for Business Sustainability During Covid-19 Pandemic?

Authors
Adelia Shabrina Prameka, Ben Roy Do, Sudarmiatin, Suryo Hadi Wira Prabowo, Rayie Tariaranie Wiraguna
Corresponding Author
Adelia Shabrina Prameka
Available Online 17 June 2021.
DOI
10.2991/aebmr.k.210616.072How to use a DOI?
Keywords
Business sustainability, Competitive advantage, External, Internal
Abstract

Competitive advantage is a determining factor for a firm’s succession and responds to global business competition. During COVID-19, MSMEs need to sustain good internal business factors and the government and external stakeholders’ role in creating clear policies and guidelines. This study aims to identify and analyse the influence of internal and external environmental factors on Indonesian MSMEs’ competitive advantage in the era of the COVID-19 pandemic. The conclusive design used for testing the hypotheses and analyse the relationship among variables. The descriptive quantitative research approach used, which are the phenomena and the problems clearly stated. In this research, Respondents are Indonesia Entrepreneurs ruin business in the seven largest contributors’ sectors for Indonesian Gross Domestic Bruto. The findings contribute to a better understanding of competitive advantage for business sustainability during COVID-19 demonstrates the necessity to know and evaluate which factors have influenced the competitive advantage for business sustainability.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Sixth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
17 June 2021
ISBN
978-94-6239-393-6
ISSN
2352-5428
DOI
10.2991/aebmr.k.210616.072How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Adelia Shabrina Prameka
AU  - Ben Roy Do
AU  - Sudarmiatin
AU  - Suryo Hadi Wira Prabowo
AU  - Rayie Tariaranie Wiraguna
PY  - 2021
DA  - 2021/06/17
TI  - Is Internal-External Environment Still Important on MSMEs Competitive Advantage for Business Sustainability During Covid-19 Pandemic?
BT  - Proceedings of the Sixth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2020)
PB  - Atlantis Press
SP  - 464
EP  - 467
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210616.072
DO  - 10.2991/aebmr.k.210616.072
ID  - Prameka2021
ER  -