High School Student Considerations in Choosing Economic Faculty in Private Colleges at Pekanbaru City

DOI

10.2991/aebmr.k.200305.107How to use a DOI?

Keywords

college, quality, location, tuition

Abstract

Business competition among universities that provide study programs in Economics in Pekanbaru is quite competitive. Several universities that are popular among prospective students are Lancang Kuning University (UNILAK), Riau Islamic University (UIR), Riau Muhammadiyah University (UMRI), Pelita Indonesia College (PI), Riau School of Economics (STIE RIAU) and Persada Bunda School of Economics (STIE PB). Each university possesses its own strengths and weaknesses that will influence the prospective students’ consideration in making their choices. The population of this study was high school students in the city of Pekanbaru. Twenty people were taken as samples from each school by using questionnaires and interviews. This study found that based on the analysis of strengths and weaknesses, the students chose UIR in terms of quality. In terms of tuition, the students chose UNILAK and STIE. Finally, in terms of campus location, they chose UMRI which was more strategic since it is located in downtown Pekanbaru City.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ryan Pahlawan
AU  - Prama Widayat
AU  - Heppi Syofya
PY  - 2020
DA  - 2020/03/10
TI  - High School Student Considerations in Choosing Economic Faculty in Private Colleges at Pekanbaru City
BT  - Proceedings of the 4th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2019)
PB  - Atlantis Press
SP  - 474
EP  - 480
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200305.107
DO  - 10.2991/aebmr.k.200305.107
ID  - Pahlawan2020
ER  -