Influence of Price, Product Quality, Location, Brand Image, and Word of Mouth on Purchasing Decisions at Bacarito Padang Cafe with Buy Interest as a Moderation Variable

DOI

10.2991/aebmr.k.200305.137How to use a DOI?

Keywords

price, product quality, location, brand image, word of mouth, buying interest, purchasing decision

Abstract

The purpose of this study was to determine the effect of 1) the influence of prices on purchasing decisions, 2) the effect of product quality on purchasing decisions, 3) the influence of location on purchasing decisions, 4) the influence of brand image on purchasing decisions, 5) the effect of word of mouth on purchasing decisions, 6) the influence of buying interest on purchasing decisions, this study uses SPSS, with a total sample of 200 people, the type and source of data are primary data and secondary data, the sampling technique is simple random sampling.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dini Hidayah
AU  - Idris
PY  - 2020
DA  - 2020/03/10
TI  - Influence of Price, Product Quality, Location, Brand Image, and Word of Mouth on Purchasing Decisions at Bacarito Padang Cafe with Buy Interest as a Moderation Variable
BT  - Proceedings of the 4th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2019)
PB  - Atlantis Press
SP  - 710
EP  - 716
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200305.137
DO  - 10.2991/aebmr.k.200305.137
ID  - Hidayah2020
ER  -