Proceedings of the First Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2018)

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Innovation Strategy of ‘Silungkang Songket' as the World Heritage

Authors
Dessi Susanti, Rose Rahmidani, Armiati Armiati
Corresponding Author
Dessi Susanti
Available Online July 2018.
DOI
10.2991/piceeba-18.2018.61How to use a DOI?
Keywords
innovation strategy, innovation factors, silungkang weaving, silungkang songket
Abstract

This research is expected to produce a road map of the innovation strategy of silungkang songket and to create the profile of the innovation factors of its to exist nationally and internationally. The data were collected by using observation method, documentation study, interview with silungkang songket businessmen, Minangkabau customary figures and experts from industry and trade office. This research uses a descriptive and qualitative research design. The conclusions of this research are as follows. First, woven fabric or songket silungkang of West Sumatera is a high-value weaving art because it is closely related to the culture and customs of the local community, it is usually used in its customary activities as a cloth, headband, sarong, etc. Second, the innovation strategy of woven silungkang includes product, process and marketing innovation. Third, the silungkang innovation factor is by establishing good relationships with external organizations, such as are government and private institutions through cooperation as the souvenirs supplier for guests in the instituttions’ events. Besides, ensuring quality work with th eimplementation of quality control in producing a good quality weaving.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the First Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
July 2018
ISBN
978-94-6252-581-8
ISSN
2352-5428
DOI
10.2991/piceeba-18.2018.61How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Dessi Susanti
AU  - Rose Rahmidani
AU  - Armiati Armiati
PY  - 2018/07
DA  - 2018/07
TI  - Innovation Strategy of ‘Silungkang Songket' as the World Heritage
BT  - Proceedings of the First Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2018)
PB  - Atlantis Press
SP  - 476
EP  - 480
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba-18.2018.61
DO  - 10.2991/piceeba-18.2018.61
ID  - Susanti2018/07
ER  -