An analysis of the narrative differences between Chinese and American PSAs

——The theme of combating domestic violence as an example

DOI

10.2991/978-2-38476-130-2_6How to use a DOI?

Keywords

Public service announcements; domestic violence; narrative style; differences; China and the United States

Abstract

Public service announcements (PSAs) are a form of advertising that communicate social values and social issues through communication channels, and have an important role in guiding and influencing public behaviour in society. The fight against domestic violence is a global social issue, and both China and the United States have been promoting and publicizing PSAs against domestic violence. This paper compares and analyses the narrative styles of public service announcements against domestic violence in China and the United States, examining the differences in narrative styles between the two countries and analysing the cultural and social factors behind them. Through the analysis of several specific examples of Chinese and American anti-domestic violence PSAs, this paper finds that there are obvious differences in the narrative styles of Chinese and American anti-domestic violence PSAs, including the narrative structure, emotional expression, character positioning and social values. These differences reflect the differences in the perception of domestic violence issues, social and cultural backgrounds and communication styles between China and the US, thus providing a new perspective for an in-depth understanding of the differences in narrative styles between Chinese and US PSAs.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ruixi Zhao
PY  - 2023
DA  - 2023/10/29
TI  - An analysis of the narrative differences between Chinese and American PSAs
BT  - Proceedings of the 2023 2nd International Conference on Public Culture and Social Services (PCSS 2023)
PB  - Atlantis Press
SP  - 34
EP  - 39
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-130-2_6
DO  - 10.2991/978-2-38476-130-2_6
ID  - Zhao2023
ER  -