Research on the Image Communication of Red Culture in Guangxi Red Village under the Network Environment

DOI

10.2991/978-2-38476-130-2_26How to use a DOI?

Keywords

red culture; Red rural tourism; Image of tourism destination; communication

Abstract

By combining theoretical research with empirical research, this paper applies the foreign mature theory of tourism destination image perception to the research of tourists’ perception of red tourism destination image in China, and makes a beneficial attempt to the research of tourists’ perception of red rural tourism destination image. By measuring the evaluation of tourists’ perception on the image of red rural tourism destinations, this paper understands the actual situation of tourists’ perception on many specific factors of red rural tourism destination image, and finds out the characteristics of their perception behavior, which provides reference for the image communication of red rural tourism destinations.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Hanwen Zhang
AU  - Donghong Liu
AU  - Pengjin Sheng
AU  - Jiao Wu
AU  - Ting Zhang
PY  - 2023
DA  - 2023/10/29
TI  - Research on the Image Communication of Red Culture in Guangxi Red Village under the Network Environment
BT  - Proceedings of the 2023 2nd International Conference on Public Culture and Social Services (PCSS 2023)
PB  - Atlantis Press
SP  - 210
EP  - 218
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-130-2_26
DO  - 10.2991/978-2-38476-130-2_26
ID  - Zhang2023
ER  -