Proceedings of the 4th International Conference on Public Administration, Health and Humanity Development (PAHHD 2024)

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Cultural Heritage of Ancient Shu’s Wangcong Culture Driven by Dual Wheels: Cultural Creative Industries and Digital Technologies

Authors
Xili Gan1, *
1Chengdu Polytechnic, Chengdu, Sichuan, China
*Corresponding author. Email: ganxili419@qq.com
Corresponding Author
Xili Gan
Available Online 21 October 2024.
DOI
10.2991/978-2-38476-295-8_22How to use a DOI?
Keywords
Wangcong Culture; Cultural and Creative Industries; Digital Technology; Integration of Culture and Tourism; Cultural Heritage and Development
Abstract

Under the dual tides of globalization and digitization, the protection and inheritance of the ancient Shu culture face severe challenges. Wangcong culture, as a gem of the ancient Shu culture, carries rich historical memories and cultural values. This article explores how the cultural and creative industries and digital technologies serve as dual drivers for the inheritance and development of Wangcong culture. By tapping into the unique charm and deep value of Wangcong culture, cultural and creative industries are utilized to create tourism products; simultaneously, digital technologies are employed to enhance the dissemination and influence of Wangcong culture. This paper also examines the balance between cultural tourism integration and the protection of cultural heritage, providing theoretical support and practical guidance for the integrated development strategy of Wangcong culture in cultural tourism. Ultimately, the aim of this paper is to offer innovative ideas for the inheritance and development of Wangcong culture, promoting the revitalization of ancient Shu culture in modern society.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Public Administration, Health and Humanity Development (PAHHD 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 October 2024
ISBN
978-2-38476-295-8
ISSN
2352-5398
DOI
10.2991/978-2-38476-295-8_22How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xili Gan
PY  - 2024
DA  - 2024/10/21
TI  - Cultural Heritage of Ancient Shu’s Wangcong Culture Driven by Dual Wheels: Cultural Creative Industries and Digital Technologies
BT  - Proceedings of the 4th International Conference on Public Administration, Health and Humanity Development (PAHHD 2024)
PB  - Atlantis Press
SP  - 177
EP  - 186
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-295-8_22
DO  - 10.2991/978-2-38476-295-8_22
ID  - Gan2024
ER  -