Crisis Communication Strategy in the Face of Consumer Boycott: Exploring the Boycott Case of Israel-affiliated Companies and Brands

DOI

10.2991/978-2-38476-340-5_13How to use a DOI?

Keywords

communication crisis strategy; consumer boycott; israel-palestine conflict

Abstract

The Israel-Palestine conflict which has resulted in thousands of deaths gave birth to a social movement that encourages boycott, divestment, and sanctions against any companies and brands affiliated with Israel. The boycott, which is mainly spread around social media and organized by both humanitarian groups and individual internet users, has had real impacts on brands named and shamed as being in support or affiliated with Israel and its atrocities. The boycott has become its own kind of crisis faced by multiple companies and brands which, not only has caused actual impacts to sales, but also reputation and image. The purpose of this article is to discuss crisis communication strategy of dealing with consumer boycott amid the Israel-Palestine conflict by analyzing previous studies focusing on crisis communication and consumer boycott. A semi-systematic literature review is done to synthesize findings of multiple studies published within the last five years from various disciplines. This paper sums up that an appropriate crisis communication strategy needs to consider three main aspects: who the communicator is, how the message is framed, and what media is used to deliver it to the public. While communicators can be either the company itself or opinion leaders, the message needs to convey a sense of openness, honesty, and transparency. Furthermore, social media can serve as the main channel to deliver the messages as the current consumer boycott campaign is mainly active on social media.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Amelia Yeza Pradhipta
AU  - Lingga Yonita
AU  - Sarah Ayu Putri Novaria
PY  - 2024
DA  - 2024/12/25
TI  - Crisis Communication Strategy in the Face of Consumer Boycott: Exploring the Boycott Case of Israel-affiliated Companies and Brands
BT  - Proceedings of the 6th Open Society Conference (OSC 2024)
PB  - Atlantis Press
SP  - 140
EP  - 152
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-340-5_13
DO  - 10.2991/978-2-38476-340-5_13
ID  - Pradhipta2024
ER  -