Proceedings of the 6th Open Society Conference (OSC 2024)

<Previous Article In Volume
Next Article In Volume>

Online Media Framing of Prabowo Gibran Campaign Ahead of the 2024 Election

Authors
Agus Priyanto1, *, Yusuf Lintang1, Rosiana Nurwa Indah1
1Lecturer in Government Science, Universitas Terbuka, South Tangerang, Indonesia
*Corresponding author. Email: agus.priyanto@ecampus.ac.id
Corresponding Author
Agus Priyanto
Available Online 25 December 2024.
DOI
10.2991/978-2-38476-340-5_10How to use a DOI?
Keywords
framing; Prabowo-Gibran; Campaign; Election
Abstract

Online media currently has a very strong influence on people's lives, even in everyday life. The general election for President and Vice President in 2024 can no longer be avoided due to technological advances, one of which is in the form of online media. The Prabowo-Gibran pair in the general election for President and Vice President have won the contest with extraordinary results or in just one round. From there, researchers wanted to see what framing the Prawobo-Gibran campaign pair used in online media in their landslide victory. Researchers in their research used descriptive qualitative methods, research data from three online media, namely Kompas.com, Detik.com and Viva.co.id. From this research, it shows the Prabowo-Gibran pair in the contestation for the general election for President and Vice President, with a different framing. The highest is positive image framing and winning one round from the three online media. So, assuming victory for the Prabowo-Gibran pair in the presidential and vice presidential general election contestation, they use positive image framing and win one round. The results of the general election for president and vice president were that the Prabowo-Gibran pair won absolutely, namely winning in one round.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 6th Open Society Conference (OSC 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
25 December 2024
ISBN
978-2-38476-340-5
ISSN
2352-5398
DOI
10.2991/978-2-38476-340-5_10How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Agus Priyanto
AU  - Yusuf Lintang
AU  - Rosiana Nurwa Indah
PY  - 2024
DA  - 2024/12/25
TI  - Online Media Framing of Prabowo Gibran Campaign Ahead of the 2024 Election
BT  - Proceedings of the 6th Open Society Conference (OSC 2024)
PB  - Atlantis Press
SP  - 109
EP  - 121
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-340-5_10
DO  - 10.2991/978-2-38476-340-5_10
ID  - Priyanto2024
ER  -