Proceedings of the 5th Open Society Conference (OSC 2023)

Opportunities and Challenges for Developing a Tourism Village Based on Local Wisdom in The Era of Society 5.0

Authors
Ramlan1, *, Siti Hajar1, Agung Saputra1
1Universitas Muhammadiyah Sumatera Utara, Medan, Sumatera Utara, 20238, Indonesia
*Corresponding author.
Corresponding Author
Ramlan
Available Online 9 November 2023.
DOI
10.2991/978-94-6463-290-3_8How to use a DOI?
Keywords
tourism village; local wisdom; collaborative governance; tourism innovation
Abstract

The diversity of culture, customs and natural beauty that belongs to Samosir Regency has made this area known as a superior tourist area from North Sumatra Province. These advantages have become a great opportunity for Samosir Regency to be able to develop and advance in the tourism sector in the era of the industrial revolution 4.0 and the era of society 5.0. This opportunity can develop tourism in Samosir Regency specifically by creating community innovation and creativity, namely handicrafts, culinary arts, cultural attractions as well as natural attractions which can be advantages or uniqueness that can distinguish Samosir tourism from other regions. However, the biggest challenge in tourism development is that the capacity and capabilities of resources, especially human resources, have not optimally supported the development of potential-oriented tourism villages, so collaboration and cooperation with various parties is urgently needed to develop local wisdom-based tourism villages in Samosir Regency. This research was conducted using a survey method and analyzed using SWOT analysis. The results obtained are that the tourist villages of Samosir Regency are grouped based on criteria that aim to facilitate their development according to the potential of the village. The grouping of tourist villages is one of the solutions to answer the challenges of tourism in the era of society 5.0 by taking advantage of the opportunities derived from the potential advantages of these tourist villages.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 5th Open Society Conference (OSC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
9 November 2023
ISBN
978-94-6463-290-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-290-3_8How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Ramlan
AU  - Siti Hajar
AU  - Agung Saputra
PY  - 2023
DA  - 2023/11/09
TI  - Opportunities and Challenges for Developing a Tourism Village Based on Local Wisdom in The Era of Society 5.0
BT  - Proceedings of the 5th Open Society Conference (OSC 2023)
PB  - Atlantis Press
SP  - 89
EP  - 95
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-290-3_8
DO  - 10.2991/978-94-6463-290-3_8
ID  - 2023
ER  -