Innovative Potential: The Main Drivers of Digital Transformation

DOI

10.2991/aebmr.k.200324.111How to use a DOI?

Keywords

innovative potential, innovation environment, digitalization, digital transformation

Abstract

Digitalization is currently a topic of great interest and is a source of transformation in various fields of activity. Numerous new technologies in the field of the Internet of Things, virtual and augmented reality, big data and many others offer great opportunities for a radical update of the business model. Many startups and well-known companies have already demonstrated how digitalization can revolutionize processes and transform entire markets with new experiences. This article discusses key drivers that play an important role in the digital transformation of a company’s innovation potential. It also shows that, despite the opportunities that digitalization of innovation potential offers, there are still issues that need to be addressed.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Irina Davydenko
AU  - Olga Kolomytseva
AU  - Elena Kolesnikova
AU  - Viktoriia Grigorieva
AU  - Elena Reznikova
PY  - 2020
DA  - 2020/03/30
TI  - Innovative Potential: The Main Drivers of Digital Transformation
BT  - Proceedings of the “New Silk Road: Business Cooperation and Prospective of Economic Development” (NSRBCPED 2019)
PB  - Atlantis Press
SP  - 594
EP  - 597
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200324.111
DO  - 10.2991/aebmr.k.200324.111
ID  - Davydenko2020
ER  -