Proceedings of the 2nd International Scientific and Practical Conference “Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth” (MTDE 2020)

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Digital Marketing: Drivers for the Development of the Russian Agricultural Sector

Authors
L.V. Borisova, I.V. Baranova, O.V. Bruzhukova
Corresponding Author
I.V. Baranova
Available Online 5 May 2020.
DOI
10.2991/aebmr.k.200502.028How to use a DOI?
Keywords
digital marketing, online marketing, digitalization, electronic commerce, agriculture, advertising, sales development, social networks
Abstract

The article considers the modern development trends of digital marketing and the prospects for its use in modern agribusiness. The availability of digital technology for most enterprises provides an opportunity to collect information about markets and consumers. The article analyzes some of digital marketing techniques, the experience, scope, capabilities and prospects of implementation in the agricultural sector. The main tools of digital marketing and the current state of the factors affecting the development of online sales in the agribusiness are analyzed. The choice of tools should be based on changes in customer behavior. The ongoing transformations in purchasing preferences and in the way of life spent time on the Internet make digital marketing tools a prerequisite for more efficient operation of the enterprise. It was revealed that for effective work in the field of Internet communications it is necessary to rely on the study of the behavior of the target audience in the buying process. All this data will help to choose the right and suitable tools for Internet marketing, improve the digital economy as a whole.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Scientific and Practical Conference “Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth” (MTDE 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
5 May 2020
ISBN
978-94-6252-962-5
ISSN
2352-5428
DOI
10.2991/aebmr.k.200502.028How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - L.V. Borisova
AU  - I.V. Baranova
AU  - O.V. Bruzhukova
PY  - 2020
DA  - 2020/05/05
TI  - Digital Marketing: Drivers for the Development of the Russian Agricultural Sector
BT  - Proceedings of the 2nd International Scientific and Practical Conference “Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth” (MTDE 2020)
PB  - Atlantis Press
SP  - 177
EP  - 181
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200502.028
DO  - 10.2991/aebmr.k.200502.028
ID  - Borisova2020
ER  -