Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)

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Analysis of Sales Characteristics of Fresh Agricultural Products E-Commerce ——Taking Taobao as an Example

Authors
Xin Xu, Jiaying Chen, Yuming Liu
Corresponding Author
Jiaying Chen
Available Online October 2019.
DOI
10.2991/mmetss-19.2019.48How to use a DOI?
Keywords
Fresh produce, Sales characteristics, Marketing language.
Abstract

Analysis of the current status of fresh e-commerce sales can help fresh produce producers and distributors better understand the market and develop better marketing strategies to promote the sustainable and healthy development of the fresh produce industry. This paper uses the network crawler to collect the sales price, sales area, sales quantity, marketing language of the four types of fresh agricultural products of Taobao, fruit, vegetables, meat and aquatic products, and the status quo and marketing language characteristics of the e-commerce sales of fresh agricultural products. Through statistical analysis and word cloud analysis, the results show that the price of fruits and vegetables is lower than that of meat and aquatic products; the delivery of fresh agricultural products is concentrated in East China; the average sales of fruits is the highest, followed by vegetables, meat and aquatic products. The marketing vocabulary used by Taobao Fresh Agricultural Products E-commerce to sell fresh produce mainly focuses on marketing objects, freshness, region, weight, population, characteristics, use, storage status and express logistics.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2019
ISBN
978-94-6252-808-6
ISSN
2352-5398
DOI
10.2991/mmetss-19.2019.48How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Xin Xu
AU  - Jiaying Chen
AU  - Yuming Liu
PY  - 2019/10
DA  - 2019/10
TI  - Analysis of Sales Characteristics of Fresh Agricultural Products E-Commerce ——Taking Taobao as an Example
BT  - Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)
PB  - Atlantis Press
SP  - 252
EP  - 259
SN  - 2352-5398
UR  - https://doi.org/10.2991/mmetss-19.2019.48
DO  - 10.2991/mmetss-19.2019.48
ID  - Xu2019/10
ER  -