Proceedings of the 2024 9th International Conference on Modern Management, Education and Social Sciences (MMET 2024)

Application Problems and Forms of Chinese Elements in the Context of Contemporary Visual Communication Design

Authors
Meng Hu1, *
1Shenyang Aerospace University, Shenyang, China
*Corresponding author. Email: 107351493@qq.com
Corresponding Author
Meng Hu
Available Online 9 December 2024.
DOI
10.2991/978-2-38476-309-2_15How to use a DOI?
Keywords
Visual communication design; Design review; Chinese elements
Abstract

More and more attention is paid to the use of Chinese elements in contemporary visual communication design, and the application of Chinese elements is also followed. Under this background, the application of Chinese elements is discussed and analyzed. This paper firstly expounds and analyzes the application status of Chinese elements in graphic design from two aspects: the application of Chinese elements in graphic design and its application connotation. Secondly, it conducts longitudinal research on the traditional and contemporary forms of Chinese elements. The text aims to give some inspiration to Chinese visual communication design to become a new vocabulary of Chinese culture under the background of the new era.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 9th International Conference on Modern Management, Education and Social Sciences (MMET 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
9 December 2024
ISBN
978-2-38476-309-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-309-2_15How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Meng Hu
PY  - 2024
DA  - 2024/12/09
TI  - Application Problems and Forms of Chinese Elements in the Context of Contemporary Visual Communication Design
BT  - Proceedings of the 2024 9th International Conference on Modern Management, Education and Social Sciences (MMET 2024)
PB  - Atlantis Press
SP  - 124
EP  - 130
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-309-2_15
DO  - 10.2991/978-2-38476-309-2_15
ID  - Hu2024
ER  -