Application Problems and Forms of Chinese Elements in the Context of Contemporary Visual Communication Design
- DOI
- 10.2991/978-2-38476-309-2_15How to use a DOI?
- Keywords
- Visual communication design; Design review; Chinese elements
- Abstract
More and more attention is paid to the use of Chinese elements in contemporary visual communication design, and the application of Chinese elements is also followed. Under this background, the application of Chinese elements is discussed and analyzed. This paper firstly expounds and analyzes the application status of Chinese elements in graphic design from two aspects: the application of Chinese elements in graphic design and its application connotation. Secondly, it conducts longitudinal research on the traditional and contemporary forms of Chinese elements. The text aims to give some inspiration to Chinese visual communication design to become a new vocabulary of Chinese culture under the background of the new era.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Meng Hu PY - 2024 DA - 2024/12/09 TI - Application Problems and Forms of Chinese Elements in the Context of Contemporary Visual Communication Design BT - Proceedings of the 2024 9th International Conference on Modern Management, Education and Social Sciences (MMET 2024) PB - Atlantis Press SP - 124 EP - 130 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-309-2_15 DO - 10.2991/978-2-38476-309-2_15 ID - Hu2024 ER -