Proceedings of the 2024 9th International Conference on Modern Management, Education and Social Sciences (MMET 2024)

<Previous Article In Volume
Next Article In Volume>

Exploration of the Ideological and Political Value and Realization Pathways of the Course ‘Fashion Brand Planning and Design’

Authors
Chen Zeng1, *, Wei Yin1, Tao Yuan1
1Clothing and Design Faculty, Minjiang University, Fuzhou, Fujian, 350108, China
*Corresponding author. Email: zengchenmju@qq.com
Corresponding Author
Chen Zeng
Available Online 9 December 2024.
DOI
10.2991/978-2-38476-309-2_48How to use a DOI?
Keywords
Fashion brands; Ideological and political value; Course design; Implementation path
Abstract

This paper takes the course “Fashion Brand Planning and Design” as the research subject, exploring its ideological and political value as well as the pathways for its implementation. Through a literature review and case analysis, it elaborates on the significance of fashion brands in contemporary society and their impact on the construction of social thought and morality. By considering the unique characteristics of the course content, the paper discusses how to incorporate ideological and political elements into teaching practices, guiding students to establish correct brand values and ethical concepts. It also proposes specific practical approaches and methods to serve as a reference for the ideological and political work in the “Fashion Brand Planning and Design” course.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2024 9th International Conference on Modern Management, Education and Social Sciences (MMET 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
9 December 2024
ISBN
978-2-38476-309-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-309-2_48How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Chen Zeng
AU  - Wei Yin
AU  - Tao Yuan
PY  - 2024
DA  - 2024/12/09
TI  - Exploration of the Ideological and Political Value and Realization Pathways of the Course ‘Fashion Brand Planning and Design’
BT  - Proceedings of the 2024 9th International Conference on Modern Management, Education and Social Sciences (MMET 2024)
PB  - Atlantis Press
SP  - 394
EP  - 401
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-309-2_48
DO  - 10.2991/978-2-38476-309-2_48
ID  - Zeng2024
ER  -