Proceedings of the 2024 5th International Conference on Mental Health, Education and Human Development (MHEHD 2024)

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Research and Governance of Media Ethics Chaos on Network Live Streaming Platforms

--Based on the Observation of the Phenomenon of “Group Broadcasting” on TikTok Platform

Authors
Ying Niu1, *
1Zhengzhou University, Zhengzhou, China
*Corresponding author. Email: 1069266828@qq.com
Corresponding Author
Ying Niu
Available Online 29 July 2024.
DOI
10.2991/978-2-38476-271-2_63How to use a DOI?
Keywords
Interaction alienation; Use and satisfaction; “Group broadcasting”; Live broadcasting platforms
Abstract

Based on the concept of “interaction alienation” and the theoretical perspective of “use and satisfaction”, this paper adopts the non-participatory observation method. It selects the live broadcast content of “group broadcasting” on TikTok as the research object to explore the media ethics disorder on China's network live broadcasting platform, analyse its manifestations and causes, and put forward governance suggestions to improve China's network live broadcasting ecology. Using the non-participatory observation method, we select the live content of “group broadcasting” on the ShakeEn live platform as the object of study, explore the media ethical disorder on China's network live platform, analyse its manifestations and causes, and put forward governance proposals to improve the ecology of China's network live broadcasting.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 5th International Conference on Mental Health, Education and Human Development (MHEHD 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 July 2024
ISBN
10.2991/978-2-38476-271-2_63
ISSN
2352-5398
DOI
10.2991/978-2-38476-271-2_63How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ying Niu
PY  - 2024
DA  - 2024/07/29
TI  - Research and Governance of Media Ethics Chaos on Network Live Streaming Platforms
BT  - Proceedings of the 2024 5th International Conference on Mental Health, Education and Human Development (MHEHD 2024)
PB  - Atlantis Press
SP  - 510
EP  - 516
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-271-2_63
DO  - 10.2991/978-2-38476-271-2_63
ID  - Niu2024
ER  -