Proceedings of the 2024 5th International Conference on Mental Health, Education and Human Development (MHEHD 2024)

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An Analysis of Mobile APP Evaluation Dimension and Measurement based on User Perspective

Authors
Manhui Huang1, *, Ye Zhu2
1Research Institute of Innovation Competitiveness of Guangdong, Hong Kong and Macao Bay, Guangdong University of Finance and Economics, Guangzhou, 510320, China
2Information Science School, Guangdong University of Finance and Economics, Guangzhou, 510320, China
*Corresponding author. Email: huangmanhui@126.com
Corresponding Author
Manhui Huang
Available Online 29 July 2024.
DOI
10.2991/978-2-38476-271-2_51How to use a DOI?
Keywords
Mobile APP; Continuous APP Use; APP Use Experience; APP User; Overall Psychological Judgment
Abstract

APP evaluation based on user perspective has been paid lots of attention in the existing research. This paper analyzes the existing research on mobile APP evaluation based on user perspective, summarizes the relevant APP evaluation dimensions and measurements, analyzes the logical relationships among the dimensions, and proposes an APP evaluation analysis framework based on user perspective. Based on process logic, the relevant evaluation dimensions are divided into four stages: APP acquisition, multidimensional APP use experience, users’ overall psychological judgment on APP, and users’ continuous APP use. Among the four stages, APP acquisition is the premise of user experience, and user experience affects the overall psychological judgment, while users’ psychological judgment affects their continuous APP use. The results show that users’ APP use experience includes seven dimensions: functional experience, information content experience, aesthetic experience, service experience, technical performance experience, information security experience, and marketing strategy experience. The research results imply that the successful application of mobile APP is a systematic project, which requires multidimensional optimization based on the user perspective to obtain sustainable competitive advantages.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 5th International Conference on Mental Health, Education and Human Development (MHEHD 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 July 2024
ISBN
10.2991/978-2-38476-271-2_51
ISSN
2352-5398
DOI
10.2991/978-2-38476-271-2_51How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Manhui Huang
AU  - Ye Zhu
PY  - 2024
DA  - 2024/07/29
TI  - An Analysis of Mobile APP Evaluation Dimension and Measurement based on User Perspective
BT  - Proceedings of the 2024 5th International Conference on Mental Health, Education and Human Development (MHEHD 2024)
PB  - Atlantis Press
SP  - 412
EP  - 419
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-271-2_51
DO  - 10.2991/978-2-38476-271-2_51
ID  - Huang2024
ER  -