Research on the Integration Development of Sports Industry and Digital Technology under Dual Cycle Background

DOI

10.2991/assehr.k.220704.124How to use a DOI?

Keywords

Sports industry; digital technology; dual cycle policy; integration development

Abstract

With the development of digital technology, the sports industry itself is facing unprecedented and fundamental changes, which will change the basic ecology, business model and form of the sports industry. Using the literature method and the typical case method, this paper analyzes the current stage of digital technology application practices in the sports industry, mainly including the front-end, which focuses on sports and competitive events, the middle-end, which focuses on live streaming, broadcasting and re-broadcasting, and the back-end, which focuses on consumers. Combined with the background of the dual cycle policy, it summarizes the possible real challenges and historical opportunities for the integration and development of the two, and proposes a targeted response path.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Yaozhuo Sun
PY  - 2022
DA  - 2022/07/11
TI  - Research on the Integration Development of Sports Industry and Digital Technology under Dual Cycle Background
BT  - Proceedings of the 2022 3rd International Conference on Mental Health, Education and Human Development (MHEHD 2022)
PB  - Atlantis Press
SP  - 682
EP  - 686
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220704.124
DO  - 10.2991/assehr.k.220704.124
ID  - Sun2022
ER  -