Study on the Impact of Cultural Promotion on Bilateral Investment in China

Data from Confucius Institutes in Belt and Road Countries

DOI

10.2991/assehr.k.220704.061How to use a DOI?

Keywords

cultural promotion; bilateral investment; Confucius Institute

Abstract

As the international economy and globalization trends accelerate and economic interactions between countries become more frequent, culture, as a prominent manifestation of national soft power, has become increasingly prominent in its economic characteristics. Cultural exchange can break down language barriers, reduce trade costs, enhance cultural identity, and form social networks, thereby building trusting relationships and influencing international economic transactions. The article analyzes the overseas development of Confucius Institutes and the changes of direct investment and foreign investment attraction in countries along the Belt and Road, and finds that Chinese cultural promotion can effectively promote bilateral investment, but with obvious country-specific differences, while cultural promotion. It is found that Chinese cultural promotion can effectively promote bilateral investment, but with obvious country-specific differences, while cultural promotion can expand the breadth margin of bilateral investment. Based on this, the cultural promotion strategy of the “Belt and Road” countries should explore the cultural potential of key regions, optimize the reasonable layout of colleges; innovate the development mode of Confucius Institutes and improve the operation mechanism of students; give full play to the power of Confucius Institutes’ base stations and enrich the forms of cultural exchanges.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Jin Lv
AU  - Renmin Shi
PY  - 2022
DA  - 2022/07/11
TI  - Study on the Impact of Cultural Promotion on Bilateral Investment in China
BT  - Proceedings of the 2022 3rd International Conference on Mental Health, Education and Human Development (MHEHD 2022)
PB  - Atlantis Press
SP  - 332
EP  - 337
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220704.061
DO  - 10.2991/assehr.k.220704.061
ID  - Lv2022
ER  -