Research on the Mechanism of the Use of Official Media in China in Influencing Cultural Confidence

DOI

10.2991/assehr.k.220704.072How to use a DOI?

Keywords

Official media; Cultural confidence; Patriotism; Political trust

Abstract

Mass media can profoundly influence people’s political attitudes and tendencies, and the role of official media in shaping people’s cultural confidence has not received sufficient attention in previous studies. In this paper, a theoretical model was constructed based on a survey database of netizens’ social consciousness to analyze the influence of official media use on cultural confidence and its mechanism of action. It was found that the official media use has a significant positive influence on cultural confidence, and patriotism plays a partly mediating role in this influence process. Political trust not only moderates the positive effect of official media use on patriotism and cultural confidence, but also mediates the role of patriotism in mediating between official media use and cultural confidence. On the basis of revealing the inner psychological mechanism of people’s formation of cultural confidence, it provides useful insights for better playing the role of official media in political and cultural communication.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Yingzhen Ji
PY  - 2022
DA  - 2022/07/11
TI  - Research on the Mechanism of the Use of Official Media in China in Influencing Cultural Confidence
BT  - Proceedings of the 2022 3rd International Conference on Mental Health, Education and Human Development (MHEHD 2022)
PB  - Atlantis Press
SP  - 386
EP  - 394
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220704.072
DO  - 10.2991/assehr.k.220704.072
ID  - Ji2022
ER  -