The Empirical Analysis of the Purchase Intention of Online Vacation Tourism Products under the Regulation Function of Consumption Experience

DOI

10.2991/meici-17.2017.25How to use a DOI?

Keywords

Online travel; Vacation tourism products; Purchase intention; Consumption experience; Perceived risk

Abstract

With the increasing demand for travel, online travel reservation is becoming more and more popular. Online vacation tourism market as an important subdivision field has broad development space. This paper investigated the regulation effect of the consumption experience on the consumers' intention of purchasing online vacation tourism products. The results show that consumption experience doesn't have a regulation effect on the attitude and subjective norm of consumers but have a regulation effect on the perceptual behavior and also have a greater effect for inexperienced consumers.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yue Wang
PY  - 2017/10
DA  - 2017/10
TI  - The Empirical Analysis of the Purchase Intention of Online Vacation Tourism Products under the Regulation Function of Consumption Experience
BT  - Proceedings of the 7th International Conference on Management, Education, Information and Control (MEICI 2017)
PB  - Atlantis Press
SP  - 113
EP  - 118
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-17.2017.25
DO  - 10.2991/meici-17.2017.25
ID  - Wang2017/10
ER  -