Establishing Evaluation Index Systems of Product Selection in Online Group Buying

DOI

10.2991/meic-14.2014.315How to use a DOI?

Keywords

online group-buying; product selection; purchase intention; electronic word-of-mouth; analytic hierarchy process

Abstract

With the rapid development of electronic business, many online group-buying websites emerged, these websites provide products or service to customers with a discount. What kinds of products can increase customer purchasing intentions still an austere fact in the face of competition for the managers of online group-buying firms. This study examines antecedents of online group-buying intention from a view of product selection, it focuses on how to select the most attractive product to evoke customers purchase intentions. The research model is based on technology acceptance model, social commerce, electronic word-of-mouth, and analytic hierarchy process method, and the analytical results demonstrate that search cost, product description, customer perception, and profitability are key factors influence online group-buying product selection.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ranzhe Jing
PY  - 2014/11
DA  - 2014/11
TI  - Establishing Evaluation Index Systems of Product Selection in Online Group Buying
BT  - Proceedings of the 2014 International Conference on Mechatronics, Electronic, Industrial and Control Engineering
PB  - Atlantis Press
SP  - 1397
EP  - 1401
SN  - 2352-5401
UR  - https://doi.org/10.2991/meic-14.2014.315
DO  - 10.2991/meic-14.2014.315
ID  - Jing2014/11
ER  -