Probe into the New Thinking of Marketing Strategy of Enterprises under the Background of New Economy

DOI

10.2991/meess-18.2018.91How to use a DOI?

Keywords

Marketing; experiential marketing strategy; user value orientation

Abstract

In today's society, due to rapid economic development and fierce competition in the industry, how to transform the inherent marketing model and adopt new strategic ideas to meet the competitive challenge is the dilemma faced by all enterprises today. In particular, new technologies are emerging one after another, and similar experience-based consumption concepts are frequent, subverting the inherent consumption patterns. In the context of the experience economy era, it is necessary to pay close attention to the user experience and become an inevitable choice for the enterprise marketing strategy. Fundamentally, the experiential marketing strategy is to build a new marketing strategy model based on user value. Based on this, the paper puts forward relevant countermeasures on how to adapt to the changes in the marketing environment of the economic market in the context of the new economy.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xingqian Yang
PY  - 2018/08
DA  - 2018/08
TI  - Probe into the New Thinking of Marketing Strategy of Enterprises under the Background of New Economy
BT  - Proceedings of the 2018 International Conference on Management, Economics, Education and Social Sciences (MEESS 2018)
PB  - Atlantis Press
SP  - 488
EP  - 493
SN  - 2352-5398
UR  - https://doi.org/10.2991/meess-18.2018.91
DO  - 10.2991/meess-18.2018.91
ID  - Yang2018/08
ER  -