Research on the Network Marketing Strategy of the Ancient City of Taierzhuang

DOI

10.2991/meess-18.2018.90How to use a DOI?

Keywords

Ancient city of Taierzhuang; network marketing; network promotion; website construction.

Abstract

The ancient city of Taierzhuang is located in the southeast of Zaozhuang, Shandong Province. Taierzhuang lies in the Grand Canal from Beijing to Hangzhou. The ancient city of Taierzhuang is the most preserved ancient river. In recent years, the number of tourists in the ancient city of Taierzhuang has increased rapidly. In 2017, the total number of visitors to Taierzhuang was 5 million 818 thousand and 600 person times. The business income of Taierzhuang is 347 million yuan. Taierzhuang's offline tourism market is hot, but there are some problems in the promotion of Taierzhuang's ancient city network. For example, the function of the website construction is not perfect, the Mobile APP promotion is unfavorable and the construction of interactive facilities is not perfect. Therefore, this paper puts forward corresponding suggestions for improving these problems, which will help Taierzhuang's ancient city development.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Jianyong Bai
AU  - Jianli Han
PY  - 2018/08
DA  - 2018/08
TI  - Research on the Network Marketing Strategy of the Ancient City of Taierzhuang
BT  - Proceedings of the 2018 International Conference on Management, Economics, Education and Social Sciences (MEESS 2018)
PB  - Atlantis Press
SP  - 483
EP  - 487
SN  - 2352-5398
UR  - https://doi.org/10.2991/meess-18.2018.90
DO  - 10.2991/meess-18.2018.90
ID  - Bai2018/08
ER  -