The Research on Influence Factors of Customer Loyalty in C2C Mode

DOI

10.2991/mce-14.2014.178How to use a DOI?

Keywords

network marketing; C2C; customer loyalty; e-commerce

Abstract

Twenty-first centuries is an age with high development of information. With the development of network technology and electronic commerce, market competition is aggravating. Traditional and materialized marketing pattern in society is undergoing profound changes, and network marketing has become an important marketing mode. C2C electronic commerce has become one of the most important shopping ways in our daily life. But due to the particularity of online shopping environment and various existing problems, it’s more difficult if the businesses want build customer loyalty on business than physical environment, and its importance is higher than physical environment. So if the businesses want to maintain the advantage in fierce market competition and maintain long-term and stable development, they must pay attention to customer loyalty.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhihong Wu
AU  - Qingjun Wang
PY  - 2014/03
DA  - 2014/03
TI  - The Research on Influence Factors of Customer Loyalty in C2C Mode
BT  - Proceedings of the 2014 International Conference on Mechatronics, Control and Electronic Engineering
PB  - Atlantis Press
SP  - 792
EP  - 795
SN  - 1951-6851
UR  - https://doi.org/10.2991/mce-14.2014.178
DO  - 10.2991/mce-14.2014.178
ID  - Wu2014/03
ER  -