Research On" Double Eleven" College Students’ Online Shopping Behavior

DOI

10.2991/mce-14.2014.177How to use a DOI?

Keywords

double eleven; colleges students online shopping; online shopping behavior; trend recommendation

Abstract

As a new-style shopping, online shopping is a kind of brand new shopping concept and experience. Compared with the traditional way of consumption, it provides more convenience for the customers, especially for modern colleague students. As a special consumer group, college students are capable to accept new things, besides they have a lot of spare time, which is fragmentary. Moreover, many college campuses are far away from the business district, which limits college students shopping. So online shopping is favored by college students and makes them become the main force of online shopping.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Xueping Liu
PY  - 2014/03
DA  - 2014/03
TI  - Research On" Double Eleven" College Students’ Online Shopping Behavior
BT  - Proceedings of the 2014 International Conference on Mechatronics, Control and Electronic Engineering
PB  - Atlantis Press
SP  - 787
EP  - 791
SN  - 1951-6851
UR  - https://doi.org/10.2991/mce-14.2014.177
DO  - 10.2991/mce-14.2014.177
ID  - Liu2014/03
ER  -