On Consumer Perceived Value of Digital Cameras’ Brands:A Survey from Beijing Market

DOI

10.2991/lemcs-15.2015.320How to use a DOI?

Keywords

Digital cameras; Perceived value; National brand; Questionare; Analysis of varianve(ANOVA)

Abstract

This paper analyzes the concept of perceived value, and designs a scale of perceived value for brand digital cameras. Researchers used scale to measure importance degree of the four aspects of the perceived value of digital cameras with a certain brand, that is functional value, emotional value, economic value and social value, and then a comparative analysis is implemented between national and foreign brands. From the analysis of results, there is a significant relationship between costume’s partial demographic statistic variables with the importance of four aspects of perceived value. The difference of perceived value between national and foreign brands is mostly reflected in functional value and social value. The most efficient way to improve national brand digital camera’s competitiveness is to develop core techniques independently and build up the dominance of national brand.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xinhui Chen
AU  - Hang Duan
AU  - Xin Jin
PY  - 2015/07
DA  - 2015/07
TI  - On Consumer Perceived Value of Digital Cameras’ Brands:A Survey from Beijing Market
BT  - Proceedings of the International Conference on Logistics, Engineering, Management and Computer Science
PB  - Atlantis Press
SP  - 1607
EP  - 1611
SN  - 1951-6851
UR  - https://doi.org/10.2991/lemcs-15.2015.320
DO  - 10.2991/lemcs-15.2015.320
ID  - Chen2015/07
ER  -