A Comparative Study of Micro-blog and Micro Message Marketing Mode

DOI

10.2991/lemcs-14.2014.101How to use a DOI?

Keywords

social marketing; comparative study; application prospect; micro-blog; micro message

Abstract

In recent years, the "micro" has become a very popular word. "Micro-blog" and "Micro message", these "micro power" gradually narrowed the distance between people, the global village gradually small, let users enjoy the information age "virtual neighbors" convenience, but also broaden the channels of information dissemination, accelerating the speed of information dissemination. Imperceptibly, changed the way people access information and communicate information. Businessmen will naturally focus to these "micro power" of the marketing ability, a "micro power" bring marketing revolution quietly and health. With the development of mobile Internet and smart phones, micro-marketing underestimated the power of smaller capacity, its low cost, high cost, and integration of various marketing channels to reach the small broad marketing. Micro-marketing, deserved the power of infinity. In this thesis, micro-blog marketing and Micro message marketing as the research object, to explore the application of two kinds of marketing mode of social marketing environment, by analyzing the factors of two kinds of marketing mode of communication, the audience, the scope of the current two marketing patterns and their application.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shan Yang
AU  - Zijian Guo
PY  - 2014/05
DA  - 2014/05
TI  - A Comparative Study of Micro-blog and Micro Message Marketing Mode
BT  - Proceedings of the International Conference on Logistics, Engineering, Management and Computer Science
PB  - Atlantis Press
SP  - 435
EP  - 440
SN  - 1951-6851
UR  - https://doi.org/10.2991/lemcs-14.2014.101
DO  - 10.2991/lemcs-14.2014.101
ID  - Yang2014/05
ER  -