Multimodal Analysis in Sprite Advertisement ‘Nyatanya Pas’ Edition

DOI

10.2991/klua-18.2018.53How to use a DOI?

Keywords

linguistic analysis, multimodal, Sprite advertisement, visual analysis

Abstract

The word “advertisement” is originated from the word i’lan which means “notification”, that is the notice of products or services from the producers to the potential customers. This study discusses about Sprite advertisement ‘Nyatanya Pas’ edition by employing multimodal analysis. The purpose of this study is to describe the linguistics, visual, audio, spatial, and gesture that are depicted in Sprite advertisement ‘Nyatanya Pas’ edition. The method employed in this study is the qualitative descriptive. The result of the study is that the linguistic analysis in this advertisement is the informal variety in Jakarta. The visual analysis in Sprite advertisement is realized in the participant’s action in accordance with the narrator’s utterances. The gesture analysis is that the expression of body moves is conducted by the participant in accordance with the narrator’s utterances. The spatial analysis is the product depiction with lemon and lime flavors.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hendri Zuliastutik
PY  - 2018/07
DA  - 2018/07
TI  - Multimodal Analysis in Sprite Advertisement ‘Nyatanya Pas’ Edition
BT  - Proceedings of the International Conference on Language Phenomena in Multimodal Communication (KLUA 2018)
PB  - Atlantis Press
SP  - 353
EP  - 358
SN  - 2352-5398
UR  - https://doi.org/10.2991/klua-18.2018.53
DO  - 10.2991/klua-18.2018.53
ID  - Zuliastutik2018/07
ER  -