Multimodality in Property Commercial: Linguistics Cityscape of Batu

DOI

10.2991/klua-18.2018.7How to use a DOI?

Keywords

billboards, GSP, linguistics cityscape, sign

Abstract

Property has always been a topic of discussion for the news media and among Indonesian. In terms of property advertising in Indonesia, the focus of this paper is on the linguistic landscape of Batu City as one of the tourism destinations in Indonesia. This study is a multimodal discourse analysis of commercials which adopts O’Halloran’s (2008) and Cheong’s (2004) framework towards Generic Structure of Potential of sign in billboards. This analysis represents the interaction between linguistics and visual elements that is analyzed by using GSP’s components: visual and linguistics. The data for this study is in the form of photos of billboards which are taken in Batu City. It is obtained by analyzing the sign of public space in 3 different areas of the land. The result of this analysis reveals the relation between ideational and interpersonal metafunction to construct the ideal consumer experience, while the representation reflects the linguistics cityscape of Batu. The result shows that property in rural area tends to use foreign language to express language, while in the city area uses local language or Bahasa Indonesia.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Feny Anggeria
AU  - Levinda Hesty Suryawardhani
AU  - Ni Wayan Sartini
PY  - 2018/07
DA  - 2018/07
TI  - Multimodality in Property Commercial: Linguistics Cityscape of Batu
BT  - Proceedings of the International Conference on Language Phenomena in Multimodal Communication (KLUA 2018)
PB  - Atlantis Press
SP  - 47
EP  - 54
SN  - 2352-5398
UR  - https://doi.org/10.2991/klua-18.2018.7
DO  - 10.2991/klua-18.2018.7
ID  - Anggeria2018/07
ER  -