Covid-19 and Netizen: Encoding-Decoding by YouTube Comment Space

DOI

10.2991/assehr.k.211121.025How to use a DOI?

Keywords

Netizen; Reception Analyze; Encoding-Decoding; Comment Space

Abstract

This study examines netizen’s reception by focusing on the interpretation of the socio-economic impact of the COVID-19 that show in the YouTube video “Gotong Royong Digital”. Research method adapted Stuart Hall’s encoding-decoding model to the online space, it will analyze the comparison between the discourse that the encoder wants to build with the interpretation built by the decoder. We found that netizen’s interpretation divided into three preferred reading, there are dominant-hegemonic (agreement and compliment), negotiated reading (redefined, question, and suggest), and oppositional reading (disagreement and not related). The results of the study show that a message can be interpreted in various ways by netizens through online comments. Also, YouTube’s comments space provide a new-sites for critical ideas.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Nur Inayah Yushar
AU  - Alem Febri Sonni
AU  - Muhammad Farid
PY  - 2021
DA  - 2021/11/29
TI  - Covid-19 and Netizen: Encoding-Decoding by YouTube Comment Space
BT  - Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
PB  - Atlantis Press
SP  - 108
EP  - 111
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211121.025
DO  - 10.2991/assehr.k.211121.025
ID  - Yushar2021
ER  -