Instagram and a Aa Gym’s Persuasive Communication During the Covid-19 Pandemic

DOI

10.2991/assehr.k.211121.052How to use a DOI?

Keywords

Aa Gym; Covid-19; Instagram; Persuasive Communication

Abstract

This research discussed about persuasive communication of a popular Indonesian Muslim preacher, Abdullah Gymnastiar (Aa Gym), who urged his followers in Instagram to adhere government recommendations during covid-19 pandamic. Recommendations include wearing mask, social distancing, frequent hand washing and staying at home. The researchers used qualitative research method and presented the result using descriptive technique. In this research, the researchers analyzed four videos in @aagym Instagram account related to the socialization of Covid-19 prevention. Aa Gym’s persuasive communication involved psychodynamic, sociocultural, and meaning construction strategies. The ethos of Aa Gym as a persuader determined the success of persuasive communication.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Wininda Qusnul Khotimah
AU  - Sri Mustika
PY  - 2021
DA  - 2021/11/29
TI  - Instagram and a Aa Gym’s Persuasive Communication During the Covid-19 Pandemic
BT  - Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
PB  - Atlantis Press
SP  - 219
EP  - 223
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211121.052
DO  - 10.2991/assehr.k.211121.052
ID  - Khotimah2021
ER  -