Hybrid Communication for Sustaining Health Social Enterprises During Covid-19 Pandemic

DOI

10.2991/assehr.k.211121.014How to use a DOI?

Keywords

communication; health social enterprise; covid-19 pandemic

Abstract

The global pandemic encourage inventor and scientists to find the solution to overcome the problems. Hybrid is not the new term, nevertheless this topic always interesting and significant to be discovered and explored particularly in our today circumstance, amidst pandemic covid-19. The exploratory qualitative method used for answering the research problems: How the hybrid approach is applied in communication practices by the organizations that concerned with entrepreneurial activities in the health and humanitarian sector. By exploring various relevant literatures or documents represent the use of a hybrid communication approach by the institutions. This study contributes to the communication process by bringing benefits in the face of problems that arise during a pandemic, by maintaining the sustainability of health social entrepreneurship in a new perspective, to fit the flexibility and agility during pandemic by proposing the use of hybrid approach to improve connectivity, information exchange, knowledge sharing and social entrepreneurship working relationship harmonization in health.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Mohamad Ghozali Moenawar
AU  - Muchammad Nasucha
AU  - Alma Mandjusri
PY  - 2021
DA  - 2021/11/29
TI  - Hybrid Communication for Sustaining Health Social Enterprises During Covid-19 Pandemic
BT  - Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
PB  - Atlantis Press
SP  - 57
EP  - 61
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211121.014
DO  - 10.2991/assehr.k.211121.014
ID  - Moenawar2021
ER  -