Digitalization of Sports Event During Pandemic Covid-19 Era

DOI

10.2991/assehr.k.211121.038How to use a DOI?

Keywords

digitalization; sports-event; media-event; sport media complex

Abstract

Sporting events during the pandemic Covid-19 era face quite a challenge. Various sporting events are held mostly in virtual, but some are held on a limited. Through various digital platforms, sports events can survive the Covid-19 pandemic era. the Digitalization of sporting events has become a new phenomenon in recent times. Sports events in the digital space have become part of the study of media events that are no longer celebration but also Contest, in this case between producers and consumers. Through a study of the complexity of sports media from Sut Jhally, this study found that the Digitalization of sports events through the Borobudur Marathon event is a form of sports media complexity. with the conclusion that the complexity of this sports media through digitization is another form of sports commercialization that changes the meaning of the sport itself.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Meistra Budiasa
AU  - Heddy Shri Ahimsa Putra
AU  - Sugeng Bayu Wahono
PY  - 2021
DA  - 2021/11/29
TI  - Digitalization of Sports Event During Pandemic Covid-19 Era
BT  - Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
PB  - Atlantis Press
SP  - 165
EP  - 168
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211121.038
DO  - 10.2991/assehr.k.211121.038
ID  - Budiasa2021
ER  -