Fans’ Satisfaction on Watching Virtual Concert During COVID-19 Pandemic

DOI

10.2991/assehr.k.211121.035How to use a DOI?

Keywords

Covid 19; uses and gratification; virtual concert

Abstract

Since COVID-19 pandemic hit the world, virtual concerts have become popular among live performance audiences. It is different from general concerts, the ticket holders do not come to the venue to watch the performance directly with other visitors, but rather through a computer monitor or mobile phone. Despite being broadcasted online and can be only watched virtually, virtual concerts in demand among fans. This study aims to see the gratification from watching virtual concert based on the uses and gratification theory. A quantitative research with a descriptive survey method was conducted using a questionnaire as an instrument for data collection. Using purposive sampling, a total of 78 respondents with criteria that they had watched paid virtual concert by BTS and BLACKPINK were recruited online. As a result, the highest score of gratification sought and gratification obtained were in the personal identity needs. Overall, positive value of the gap scores from each sub variable indicate audiences get satisfied by watching virtual concert.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

Download article (PDF)

TY  - CONF
AU  - Fatimah Solihah
PY  - 2021
DA  - 2021/11/29
TI  - Fans’ Satisfaction on Watching Virtual Concert During COVID-19 Pandemic
BT  - Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
PB  - Atlantis Press
SP  - 154
EP  - 156
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211121.035
DO  - 10.2991/assehr.k.211121.035
ID  - Solihah2021
ER  -