Communication Campaigns in Addressing Household Waste in KB Village Regency of Deli Serdang North Sumatra

DOI

10.2991/assehr.k.211121.054How to use a DOI?

Keywords

Campaign; Communication; Household Waste; Kb Village; Deli Serdang

Abstract

The purpose of the study was to analyze the communication conducted by village government officials in realizing the community was coping with household waste produced by the family. This study uses interpretive qualitative, research samples at two (2) locations namely Karang Anyar in Beringin Subdistrict, Batu Lokong village and Kramat Gajah Galang Subdistrict. Research activities through in-depth interviews of 10 people Research informant consisting of 7 main informants and 3 person triangulation informants namely community leaders, environmental activists, environmental agencies. Data analysis using Miles and Huberman views with stages of creating categories, data displays and synopsis based on Denzim. The results showed communication campaigns conducted by village officials through face-to-face communication and group communication. Communication campaigns are conducted through the provision of counseling, education and demonstrations through mutual assistance activities to the community, including the kb village area. Communication is still one way where communicators actively seek to educate communion who are in a passive position. Beside, direct action by giving examples to the community through mutual assistance activities carried out once a week every Saturday and reprimands to residents who do not care about their household waste by the village head and village head.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

Download article (PDF)

TY  - CONF
AU  - Lusiana Andriani Lubis
PY  - 2021
DA  - 2021/11/29
TI  - Communication Campaigns in Addressing Household Waste in KB Village Regency of Deli Serdang North Sumatra
BT  - Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
PB  - Atlantis Press
SP  - 228
EP  - 231
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211121.054
DO  - 10.2991/assehr.k.211121.054
ID  - Lubis2021
ER  -