Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)

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The Adoption of Facial Analysis Application Innovation for Post-Pandemic Beauty Product Marketing Communication

Authors
Imanuel Deny Krisna Aji*, Imanuel.aji@ciputra.ac.id
School of Communication and Media Bussiness, Universitas Ciputra, Surabaya, Indonesia
Hilda Yunita Wonohilda.yunita@ciputra.ac.id
School of Communication and Media Bussiness, Universitas Ciputra, Surabaya, Indonesia
Patrick Pramonoppramono@student.ciputra.ac.id
School of Communication and Media Bussiness, Universitas Ciputra, Surabaya, Indonesia
Safira Afifa Aljihansafifa@student.ciputra.ac.id
School of Communication and Media Bussiness, Universitas Ciputra, Surabaya, Indonesia
Ayu Anggraeniaanggraeni@student.ciputra.ac.id
School of Communication and Media Bussiness, Universitas Ciputra, Surabaya, Indonesia
Kuncoro Dewi RahmawatiKuncoro.dewi@ciputra.ac.id
School of Psychology, Universitas Ciputra, Surabaya, Indonesia
Corresponding Author
Imanuel Deny Krisna AjiImanuel.aji@ciputra.ac.id
Available Online 29 November 2021.
DOI
10.2991/assehr.k.211121.032How to use a DOI?
Keywords
Post-Pandemic; Marketing communication; Facial analysis applications; Beauty products and treatments; Adoption of Innovation
Abstract

Entering the post-pandemic era encouraging major changes in the product marketing communication environment. One of the things that is starting to show progress is marketing communications for beauty or body care products. More specifically in beauty products and facial skin care. Especially with the change in community communication patterns during a pandemic, the use of various technologies is something that needs to be adjusted with service providers and beauty and facial care products. One of them is by using gadgets or cellphones as a medium for building relationships with customers as well as marketing communications for beauty and facial care products or services. At this time, applications on mobile phones have started to appear that can be used as a medium for marketing these products and services. The process of adopting the face analysis application innovation in the post-pandemic period is carried out in the social system, namely social media. Much information is obtained from social media to become the main foundation in the innovation adoption process. The adoption process of the face analysis application innovation starts from the knowledge stage, then persuasion and decisions, followed by the implementation stage with trials and confirmation by looking at the user experience and user interface of a face analysis application.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 November 2021
ISBN
978-94-6239-460-5
ISSN
2352-5398
DOI
10.2991/assehr.k.211121.032How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Imanuel Deny Krisna Aji
AU  - Hilda Yunita Wono
AU  - Patrick Pramono
AU  - Safira Afifa Aljihan
AU  - Ayu Anggraeni
AU  - Kuncoro Dewi Rahmawati
PY  - 2021
DA  - 2021/11/29
TI  - The Adoption of Facial Analysis Application Innovation for Post-Pandemic Beauty Product Marketing Communication
BT  - Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
PB  - Atlantis Press
SP  - 137
EP  - 142
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211121.032
DO  - 10.2991/assehr.k.211121.032
ID  - Aji2021
ER  -