Social Marketing of Muslim Women Organization Against Covid-19

DOI

10.2991/assehr.k.211121.016How to use a DOI?

Keywords

social marketing; Muslim women; nonprofit organization (NPO); Covid

Abstract

This study is very important to explore how faith-based nonprofit organizations develop social marketing programs for prevention of Covid-19. There are not many studies on prevention programs that focus on role of religious groups in Covid-19 prevention efforts, even though this institution has a very strategic role. This research using qualitative research method. Our subject of ‘Aisyiyah as Muslim women organization particularly of social marketing program in pandemic. The data collection are depth interviewed and documentation. Result social marketing use of the two-step flow method in the social campaign can increase quantity of audience reach and effectiveness of message delivery.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Tri Hastuti Nur Rochimah
AU  - Hajar Nur Setyowati
PY  - 2021
DA  - 2021/11/29
TI  - Social Marketing of Muslim Women Organization Against Covid-19
BT  - Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
PB  - Atlantis Press
SP  - 67
EP  - 72
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211121.016
DO  - 10.2991/assehr.k.211121.016
ID  - Rochimah2021
ER  -