Analysis of Times Indonesia News in UM Jember Student KKN-PM Program

DOI

10.2991/assehr.k.200818.064How to use a DOI?

Keywords

TIMES INDONESIA, Branding Reputation, KK-PM UM Jember

Abstract

Mass Media is still considered as the most effective public information delivery agency. Especially, the number of Online Media continues to increase in the current 4.0 era. The KKN-PM program (Community Work Program - Community Empowerment) conducted by LPPM (Institute for Research and Community Services) Muhammadiyah University of Jember is routinely conducted twice a year, this time is quite interesting to be investigated, because of the many reports related to these activities, through a number of online media, local and national.The focus of this research is only on the TIMES INDONESIA Online Media report which has reported more than 20 KKN activities from various groups. Method The research used is a qualitative content analysis which focuses more research on the contents of explicit or manifest communication. In this case, researchers focus more on the content of news texts published by TIMES INDONESIA online media. Furthermore, the results of this analysis are described using the concept of public relations about media and the establishment of an institution’s reputation. The results showed that the ongoing news in the media, could be considered an Public Relations effort in shaping the branding reputation of the University of Muhammadiyah Jember. Considering the TIMES INDONESIA text production tends to display a positive branding reputation for all KKN-PM activities of the University of Muhammadiyah Jember.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Suyono
PY  - 2020
DA  - 2020/08/19
TI  - Analysis of Times Indonesia News in UM Jember Student KKN-PM Program
BT  - Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020)
PB  - Atlantis Press
SP  - 276
EP  - 281
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200818.064
DO  - 10.2991/assehr.k.200818.064
ID  - 2020
ER  -