Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020)

Indonesia Influencers in Social Media Advertising: Opportunities and Threats

Authors
Daniel Paulus Evert, Reza Saeful Rachman
Corresponding Author
Daniel Paulus Evert
Available Online 19 August 2020.
DOI
10.2991/assehr.k.200818.016How to use a DOI?
Keywords
influencers, social, media, advertising, opportunities, threats
Abstract

This research is motivated by the phenomenon of the widespread use of social media influencers in various activities in Indonesia, especially in the field of advertising. This research employed a qualitative approach. The results show there are opportunities such as cheaper advertising cost, marketers plan to increase their social advertising budgets and trust from the followers. Besides opportunities, there are also threats likes influencers’ ability to produce quality content continuously, third-party agencies, income taxes and the emergence of other influencers.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 August 2020
ISBN
978-94-6239-044-7
ISSN
2352-5398
DOI
10.2991/assehr.k.200818.016How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Daniel Paulus Evert
AU  - Reza Saeful Rachman
PY  - 2020
DA  - 2020/08/19
TI  - Indonesia Influencers in Social Media Advertising: Opportunities and Threats
BT  - Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020)
PB  - Atlantis Press
SP  - 73
EP  - 76
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200818.016
DO  - 10.2991/assehr.k.200818.016
ID  - Evert2020
ER  -