Social-Media Driven: The Phenomenon and Existence of Mainstream Online Media in Disruption Era

DOI

10.2991/assehr.k.200818.004How to use a DOI?

Keywords

social media, online media, disruption, mainstream media, social-media driven

Abstract

The presence of social media has changed the habits of readers when searching for actual information. This phenomenon driven by social media can threaten the existence of mainstream media based online. In Indonesia, many new media are emerging thanks to the ease of social media and citizen journalism participation. As a result, this condition has the potential to disrupt the online media business market. From the phenomenon of social media-driven, the authors conducted a study with a qualitative approach by means of observation and interviews, and examined the study of literature to examine mainstream media strategies in anticipating threats that exist in the era of social media and react to them as opportunities for future gains.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Achmad Rouzni Noor II
AU  - Niken Febrina Ernungtyas
PY  - 2020
DA  - 2020/08/19
TI  - Social-Media Driven: The Phenomenon and Existence of Mainstream Online Media in Disruption Era
BT  - Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020)
PB  - Atlantis Press
SP  - 14
EP  - 18
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200818.004
DO  - 10.2991/assehr.k.200818.004
ID  - NoorII2020
ER  -