Online Media Overview in Tourism Destination Branding

DOI

10.2991/assehr.k.200818.053How to use a DOI?

Keywords

online media, destination branding, tourism

Abstract

The development of tourism destinations not only depends on nature’s grace. The tourist destination can be built using branding communication techniques. For that, it is worth noting more thoroughly about how communicators develop messages. How the message was developed? The direction of news developed by the media. The case of Tempenosaurus Green Village in Batu, East Java became one of the interesting examples. Because the development of this tourist destination is located in the center of the flagship tourist destination in East Java. It will see the competition that appears in the branding that was developed.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nadia Qurrantain
AU  - Muhammad Himawan Sutanto
PY  - 2020
DA  - 2020/08/19
TI  - Online Media Overview in Tourism Destination Branding
BT  - Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020)
PB  - Atlantis Press
SP  - 231
EP  - 233
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200818.053
DO  - 10.2991/assehr.k.200818.053
ID  - Qurrantain2020
ER  -